The U.S. medical spa industry is undergoing explosive growth, driven by rising demand for non-invasive treatments and wellness solutions. As of 2024, it's valued at $7.93 billion—with projections to exceed $20 billion by 2032 (CAGR: 14.9%).
Self-care and preventative wellness are now essentials—not luxuries. Over 70% of clients seek treatments for wellness and stress relief, not just appearance. 83% are repeat clients, with many visiting monthly or more.
Women currently account for 87% of medspa clients, but male participation is growing by 5% annually.
Clients aged 35–54 lead the market (49%), followed by 25–34 (22%), 55+ (20%), and under 25 (9%). This wide demographic reach, combined with strong loyalty and demand, makes the industry
ideal for a scalable, long-term platform.

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